USMS Mission, Vision, and Values
Our passion is swimming and we know it changes lives. These are the principles that help guide our passion.
Mission
Empower adults to improve their lives through swimming.
Vision
Foster a nationwide adult swimming community through lifelong fitness, competition, and education.
Values
- Fitness
- Camaraderie
- Inclusion
- Learning
- Excellence
- Competition
- Fairness
Strategic Priorities
- Club Development
- Events Development
- Community Development
- Local Focus and Support
- Independent Swimmer Support
You can read more about our strategic priorities here.